Home improvement product retailers and their stocks have been doing quite well during the past year. The outlook for them continues to look good. People continue to do plenty of home renovations and maintenance activities even during a pandemic and economic lockdowns. Decorating the home, doing updates, and DIY projects are driving the sales of home improvement outlets.
The Covid-19 pandemic deserves special mention when discussing strong home improvement retail sales. Working from home and remote schooling become the norm during this time. As a result, many people made renovations and additions to their homes to make it more friendly to work from home and learn from home. This had driven home improvement outlet sales even during an economic recession.
With many businesses and entertainment venues shut, homeowners have looked towards hobbies such as gardening. This has further driven sales for home improvement stores.
The housing market has been remarkably good too. Low mortgage rates helped spur homebuying activity. New homeowners inevitably end up shopping at home improvement outlets for something they may need or want.
There are four stocks in particular in the home improvement category that seem to stand out. They include retail giants like Home Depot and Lowes as well as smaller retail outlets such as Lumber Liquidators and Technoglass Inc.
Lumber Liquidators focuses on selling flooring materials and accessories. Their stock price has risen by almost 60% in a year. The growth is spurred by increased demand for their supplies and an expansion of their flooring installation business. Lumber Liquidators is also attempting to improve its in-store and online shopping experiences to continue its growth.
Lowes saw an increase of about 45% in its stock price during the last year. The company is attempting to make it easier to shop online and pick up in-store with touchless lockers. Lowes is also trying to improve sales to DIY and professional customers to maintain its momentum.
Home Depot saw a smaller but still significant increase of about 27% to its stock price in the past year. Its growth is primarily due to increased construction and renovation activity. Home Depot is also attempting to improve its digital shopping experience and make online shopping with in-store pick up easier and more convenient. As with Lowes, Home Depot has installed pickup lockers for online orders.
Technoglass Inc. saw a whopping 258% increase in its stock price during the past year. It is a vertically integrated firm that manufactures, sells, and installs windows. Technoglass also sells aluminum products to the commercial and residential construction industry. With increased construction and vertical integration, this company’s stock is poised to do well into the future.
Published by jeffreyauerbachnewyork
Jeffrey Auerbach is a New York financial marketing professional who has built a 25-year career in the finance sector. His work has provided him with a wide array of skills and abilities that support the industry.
Jeffrey began his career in a role as a financial advisor position. His primary tasks included providing advice on business decisions and accurately identifying where clients would be able to make the most of their assets – via investments and sound consideration of their available options. With this experience, Jeffrey found a passion for the financial industry – his success was built upon a quickly growing interest in a holistic and expansive view of the marketplace.
As his career blossomed, it deviated in a different direction. He used his extensive contacts for introductions to investment firms and institutions that understand the different stages of the capital pool. He came to focus on garnering investment support for these struggling companies through a diversified approach. He was very interested in developing a more extensive network of investors. He found that digitally marketed ideas were the most successful for his clients, growing a wider audience of investors interested in learning about these types of companies. Part of his expertise came from understanding each company’s different needs and how to fulfill those needs best.
Jeffrey Auerbach has found that watching an idea take hold and develop outwards from a simple concept to a success story is the most rewarding aspect of his work. As a well-rounded financial expert, he enters conversations with companies and businesses at a wide variety of development stages that benefit from his knowledge. He has developed a keen eye for recognizing where a company is in its growth, and how to best position a company for future success.
Jeffrey Auerbach attributes much of his success to his marketing skills. He has spent a lot of time examining how investments are marketed and brought to the investment community. A proper approach to selling these opportunities can make or break a deal and be the difference between a growth opportunity and a downsizing. He recognizes the critical importance of ensuring that an investment opportunity is receiving the fair consideration it deserves.
His hands-on experience has shown him that marketing is needed to generate investor viewership, allowing companies to develop properly in the space they target for success. Part of this is maintaining a diversified portfolio of techniques, platforms, and products and services for marketing purposes. Jeffrey’s marketing strategy includes news distribution, email news distribution, and many products and services directed towards the investment community. He can bring in a notable amount of views thanks to the structure he has built for himself and those working alongside him. He has developed relationships with several writers, bloggers, publishers, and other content-focused marketing professionals capable of aiding in investor viewership.
Outside of work, Jeffrey is an avid outdoor enthusiast who has developed several hobbies that allow him to spend the time he has and share that time with his family.
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